What Is BetterCEO? With Techstars Atlanta x Cox Enterprises

Earlier this month, BetterCEO founder Mina Raver took the stage at Techstars Atlanta Powered by Cox Enterprises Demo Day, presenting our mission to an audience of investors, mentors, and industry leaders. Techstars is renowned for accelerating high-potential startups, and Demo Day is the pinnacle—a chance to showcase how our solution stands out in the productivity software landscape.

In her powerful presentation, Mina discussed the critical intersection of productivity, accessibility, and human cognition and revealed how BetterCEO is uniquely designed to support high-achieving professionals who often struggle with executive function due to conditions like ADHD, anxiety, and autism.

Key Takeaways

1. The Real Productivity Challenge: Supporting Neurodiverse Professionals
Most productivity software focuses on systems, not individuals, yet individuals are the ones moving those systems forward. Mina highlighted how as many as one in three people may face executive dysfunction due to neurodivergent conditions, a challenge affecting 50 million adults in the U.S. alone. Executive dysfunction impacts task prioritization, initiation, and completion—leading to billions in productivity loss each year.

2. The BetterCEO Advantage: Customizing Productivity Support with Neuroscience and AI
Unlike traditional task managers, BetterCEO combines advancements in neuroscience, human learning, and AI to create a tailored experience that adapts to each user’s unique working style. As Mina put it, “It's like glasses for your brain”—providing essential support for professionals whose contributions are vital to innovation yet challenged by a world not designed for their needs.

3. Strong Early Momentum and Vision for the Future
With a recent launch in April, BetterCEO has already gained traction, securing five-star ratings from 400 active users, many of whom are small business owners where the need for advanced productivity solutions is most acute. Mina shared that the early success is just the beginning of BetterCEO's journey to revolutionize workplace productivity and accessibility.

Ready to hear Mina’s powerful vision firsthand? Watch her Demo Day presentation below:

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As BetterCEO forges ahead, we’re excited to share our journey with you. Every feature and update aims to provide a productivity solution that meets professionals where they are, empowering them to perform at their best without compromise.